Barcelona, Spain 1979 – Johan Cruyff decided to develop his own sports brand. Johan envisioned elegant sportswear that was perfectly designed for the technical player. Central to his philosophy was the creation of a brand that was both functional and stylish. Little did he know that Van Basten,
later compared to a ballerina and Bergkamp, a true virtuoso on the field, were going to play their greatest matches in Cruyffs. Both men embody Cruyff’s ideals, playing perfect technical football with stylish elegance.